YatMedia

Like any social media platform, your user profile on Google Plus is where most of your fellow “Plussers” will “meet” you. First impressions being the most important ones, you want to make sure your profile has all the right moves. Here are some things to avoid: 1. Pointing Plussers elsewhere to read your bio What this says about you: Someone told me to get on Google Plus, but I don’t see any reason to take it seriously. Yes, I’m sure you put a lot of time into the bio you wrote up for your website. You’re proud of it, yeah, we get that. Still, this isn’t your website. Some folks just won’t want to be bothered jumping out of G+ to read your creation. Others will be more cynical, wondering if you’re not merely lazy, but actively trying to boost the hit count on your blog. The solution: Write up

One of my pet peeves is seeing businesses who do not claim their “Facebook Page Username” or “Vanity Url.” OK – maybe I have geek OCD or something- but it annoys me. When I am talking to potential Yatmedia clients, I sometimes will even tell them how to do this before being hired (shhhhh don’t tell my biz partner Ed that). Below you can see examples of a claimed page versus unclaimed. Not claimed: https://www.facebook.com/pages/WidgetCompany/17827287418986 Claimed: http://facebook.com/widgetcompany It is very simple to claim your new name by clicking on this link and CAREFULLY – I REPEAT CAREFULLY selecting the name of the page. There is no turning back once it is done – no editing, no nada. You get 1 shot! And FYI – you no longer need a minimum of likes to do this. Good luck and when are you are ready for some help enhancing your on-line presence

My biz partner Ed and I, are both proud of our personal social media accomplishments over the years. After all, it is how we came to be business partners (an ugly social media story we will save for rainy day entertainment). Opposites in many things, our commonalities and love and knowledge of effective social media has brought us together. And when I say opposites, if you follow or personally know both of us…you could not find 2 more opposite people. OK…I’m rambling here…should not have had that 3rd cup of coffee….let’s talk about what you are here for. Along comes Klout , a “free” tool that measures your social media influence. Ed and I were proud to be ranked higher than many celebrities. We may not have a gazillion followers, but we nurture the relationships we have on social media and take them seriously (which is why we rock at

Go ahead….Google yourself. How do you react if you see something bad out there about yourself or your business? Do you stick your head in the sand or confront it? We have all heard those annoying reputation monitoring commercials. How effective they really are is anyone’s guess, but I can tell you they will cost you a pretty penny. Here is the issues, even if you have them remove your negative content, it lives forever in cache/way back machine land. Ya – asking sites to take something offensive down is one tactic that they use (this is really offensive and damaging stuff). That is not what we are talking about at Yatmedia. We are talking about the bad business review that sits out on the front page of Google when someone looks for you restaurant or business name. Ouch! We have dealt with this and manipulated the system as much

It’s important, lest you end up with tweets like this one coming from YOUR name: Looks like the sort of thing you’d expect from a social media person hired to promote a burger joint/sports bar. Check the schedules of the local sports teams and encourage folks to come in. Only one problem – @hornets is the account for the New Orleans Hornets, our NBA team. New Orleans loves us some Hornets, but the NBA’s got a bit of a problem at the moment. There’s a lockout in place, and NBA Commissioner David Stern canceled 100 games from November 1st to November 14th, as well as all pre-season games (like the one referenced in the above tweet). The owners and staff of a burger joint/sports bar would know this. It’s a serious impact on their business. Clearly their SoMe person doesn’t. That their Social Media person doesn’t should be cause for

My business partner, Ed, and I both love politics – local, state, national, world. We may be on opposite sides of the tracks for the most part, but we both have a passion for it. Add in our love for social media and our great partnership that is Yatmedia, and you could say we monitor a broad spectrum of political social media that is on the internet. We wanted to give you some sure-fire tips that will absolutely help any candidate fail digitally for any election – no matter what size. 1. Do not bother with a website. Seriously, who the heck is on the internet these days? Such a waste of time! 2. Forget about having a Facebook page. There are only about 800 million people on there – probably not any of your voters. 3. If you do decide to get a Facebook page – make sure your

It all started with an “auto-DM,” like usual: Y’all know I can’t stand these things. They’re annoying to an overwhelming majority of Twitter users. It’s not beneath me to call out the #socialmediadouchebag who does auto-DMs, either: Truth be told, it’s hard to tell at this point if the tweet comes from someone who is part of the business or a #socialmediadouchebag. If it does originate from the business itself, they’ve usually read a web article or two on how to succeed on twitter written by a moron who thinks spamming users is a good idea. It’s easy to tell when it really is a #socialmediadouchebag, though, because they usually get argumentative: At this point, there’s really no arguing with the #socialmediadouchebag, but if someone from the business is monitoring their Twitter feed, perhaps they’ll see the interaction and realize the damage that their “guru” is doing: Here’s where the

Oh my gosh – Greta and Ed are not writing about firing social media consultants – they might lose jobs. Relax sillies – we are not worried one tiny bit. We figure there exists a statistic that half of our new clients will have fired their previous company for one reason or another. We strive not to make any of the mistakes in the reasons listed below! We truly care about your on-line brand and here are a few things we want you to look out for: 1. They started out strong and sort of fizzled out. They went from having the energy of a puppy to an old dog on you. 2. Poor customer service. If someone is running an internet business – trust us – they are wired almost 24-7, with exceptions of vacations or emergencies. If they don’t return an email – in 2 days business days

Managing Twitter accounts for businesses, persons or products is part of what we do here at Yatmedia. We also train some clients how to run them so they can manage them in-house. So now that you know we make some of our money from Twitter – I bet you think we push it on every client that contacts us? Well the answer to that is that at Yatmedia, we do not believe “one size fits all” when it comes to social media. There are 2 categories of Twitter accounts that 99.9% of people fall into (let me know if you come up with another – I never say 100 unless I am positive there is no other): 1. Selling/Promoting Something 2. Just for Fun Most people would have said personal and business but I do not think that exists. Masked behind many “personal” Twitter accounts is a person that has

I am addicted to Google and have even been called “Google Doc Queen” in the past. I use it for everything! That being said…Buzz was a #fail, Wave was a #Fail and now there is Google Plus +. You really want to know what I think about it…my real first impressions? Here you go…I do not love it (sorry Google). It is kind of more of the same for me at the moment. And yes…another network to keep up with – ugh! Though Facebook and I struggle with our relationship on a daily basis, I have come to think of it as a security blanket I am not willing to give up. Let’s face it – Facebook has had a good thing going for a long time and ya – even my mother is on there and can use it (sort of). Would I rush her to Google + –